You already avoid additives in your food, but what about your shampoo?! When it comes to choosing a shampoo, many people focus on the appealing fragrance, lather, or promises of glossy, healthy hair.
However, it is crucial to pay attention to the ingredients lurking within those attractive bottles. Conventional shampoos often contain harmful chemicals that can be detrimental to both our hair and overall health.
In this article, we’ll highlight some of the commonly used bad ingredients in shampoo and provide a simple checklist to help you identify shampoos that are good, organic, and all-natural.
Ingredients to Avoid in Conventional Shampoo

Sulfates (Sodium Lauryl Sulfate – SLS, Sodium Laureth Sulfate – SLES):
Sulfates are powerful detergents responsible for creating the rich lather in shampoo. They can strip away natural oils, leading to dryness, scalp irritation, and frizzy hair. Sulfates may also be contaminated with 1,4-dioxane, a potential carcinogen.
Parabens (Methylparaben, Propylparaben, Butylparaben):
Parabens are preservatives used to extend the shelf life of products. They have been linked to hormonal disruption and have been found in breast cancer tumors. Parabens can also cause skin irritation and allergies.
Synthetic Fragrances
Synthetic fragrances are a blend of chemicals that can cause skin and respiratory irritations. Manufacturers are not required to disclose the specific chemicals used, as fragrance formulas are considered trade secrets. Many synthetic fragrances contain phthalates, which are linked to reproductive issues and hormone disruption. [Read the study here.]
Formaldehyde and Formaldehyde-releasing Preservatives:
These preservatives, such as DMDM hydantoin, diazolidinyl urea, and quaternium-15, slowly release formaldehyde into the product over time. Formaldehyde is a known human carcinogen and can cause scalp irritation, skin allergies, and respiratory problems. [Read more about the dangers of formaldehyde here.]
Silicones (Dimethicone, Cyclomethicone)
Silicones are used to create a smooth, shiny appearance in hair. They can build up on the scalp and hair, leading to dryness, product buildup, and reduced hair health. Silicones can create a false sense of moisture, masking underlying hair damage.
Checklist for Identifying Good Shampoos (Organic, All-natural)
Not sure where to start? Use this checklist to see if your shampoo is high-quality.

Read the ingredients list
Look for shampoos that prominently feature natural ingredients. Avoid products that contain the harmful ingredients mentioned above.
Look for organic and all-natural certifications
Certifications such as USDA Organic, COSMOS Organic, or Ecocert ensure that the product meets specific organic standards.
Avoid synthetic fragrances
Look for shampoos that are fragrance-free or use natural essential oils for scent.
Choose plant-based surfactants
They play a crucial role in the cleansing process by reducing the surface tension between water and oils or dirt on the scalp and hair. This enables the surfactants to effectively lift away impurities and excess oils, allowing them to be rinsed away.
Look for gentle, plant-derived surfactants like decyl glucoside (made from cornstarch or coconut oil) or sodium cocoyl isethionate (also made from coconut oil). Surfactants
It’s important to note that while surfactants are necessary for effective cleansing, some individuals may be more sensitive to certain surfactants and may experience scalp dryness, irritation, or other adverse effects. Opting for milder surfactants or sulfate-free shampoos can be beneficial for those with sensitive scalps or specific hair concerns.
Some shampoos don’t necessarily need additional surfactants if they already have coconut oil or other plant-based oils in the formula.
Research the brand’s values and transparency
Brands that prioritize transparency will provide detailed information about their ingredients, sourcing, and manufacturing processes.
In addition to using this checklist, you can also check for your favorite products on the Environmental Working Group (EWG) Skin Deep (R) database. They have over 92,000 products listed on their website. They assess the ingredients and highlight any potential concerns over the ingredients.
5 Ethical and Natural Shampoo Options
When it comes to finding shampoos that meet the qualifications of being organic, all-natural, and safe for use, the Environmental Working Group (EWG) Skin Deep database is a valuable resource. The EWG provides an in-depth analysis of personal care products, including shampoos, based on their ingredients and potential hazards. Here are a few brands that meet these qualifications and have received the EWG Skin Deep verification:
- Acure Organics:
- Acure Organics offers a wide range of shampoos made with organic and plant-based ingredients.
- Their products are free from sulfates, parabens, synthetic fragrances, and other harmful chemicals.
- Acure Organics has received positive ratings and verification from EWG Skin Deep for several of their shampoos.
- Dr. Bronner’s:
- Dr. Bronner’s is known for its commitment to organic and fair trade ingredients in their personal care products.
- Their shampoos are made with organic oils and contain no synthetic fragrances or harsh detergents.
- Dr. Bronner’s shampoos have been verified by EWG Skin Deep and have received favorable ratings.
- Desert Essence:
- Desert Essence offers a range of natural shampoos that are free from sulfates, parabens, and artificial colors or fragrances.
- They incorporate ingredients like organic tea tree oil, aloe vera, and jojoba oil into their formulas.
- Several Desert Essence shampoos have received verification from EWG Skin Deep.
- SheaMoisture:
- SheaMoisture is a brand known for its natural and ethically sourced ingredients.
- They offer a diverse range of shampoos catering to different hair types and concerns.
- Many of SheaMoisture’s shampoos have been verified by EWG Skin Deep and have received positive ratings.
- Avalon Organics
- Available in refreshing scents like coconut [read the EWG review here]
- Avalon Organics is known for its extensive line of organic hair care products, including shampoos.
- Their shampoos are made with plant-based ingredients, avoiding sulfates, parabens, and synthetic fragrances.
- Avalon Organics prioritizes sustainable sourcing, utilizing organic agriculture and environmentally friendly packaging.
Remember, while these brands have obtained EWG Skin Deep verification, it is still important to read the labels and ingredients to ensure they align with your specific needs and preferences.
Additionally, some products, especially if they are locally made — such as goat milk shampoo bars — may not be on EWG, but you can still research individual ingredients to make decisions. I have purchased many goat milk shampoo bars, and I enjoy them quite a bit, but always double check your ingredients.
Currently, I’m using the JR Liggett Shampoo Bar and so far, I’m loving it!
Where to Buy Organic Shampoo
You have lots of options! Farmer’s markets are good for handmade shampoo bars, but I’m never disappointed by my local health foods stores either. You can also find many EWG-verified brands on Amazon.
Here’s a few:
So, What’s Next?
Selecting a shampoo that is free from harmful chemicals and meets organic and all-natural qualifications is essential for maintaining healthy hair and overall well-being, but I know it can be intimidating, especially when you really like your conventional shampoo. It’s okay to break up with your shampoo and find a new favorite!
By referring to the EWG Skin Deep database and researching brands that prioritize transparency and safe ingredients, you can make informed choices that promote both your hair health and your peace of mind.
Do you have a favorite crunchy shampoo?
